Five Below
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- View other case studies related to - Branded Environments & Architecture
- View other case studies related to - Consumer Goods
- View other case studies related to - North America
Discovery shopping for value shoppers of all ages
Based on research of the Five Below customer, the brand was looking for an environment that provides trend-right, extreme-value merchandise for consumers of all ages, while engaging the preference for a “treasure-hunt” type shopping experience.
With an array of merchandise that ranges from sporting goods, candies, iPhone® accessories, novelty/gag items and fashion accessories, each area is thoughtfully designed to create an exciting and fun environment for the customer to shop. Wheelbarrows scattered throughout the store feature the latest seasonal and on-trend products providing an interactive element.
Feature walls contain interchangeable graphics that showcase the brand’s mission and various products, further drawing the customer to the different departments. Bright and colorful graphics unite the brand’s identity and invigorate the customer’s shopping experience.
“Here is the space where we can talk about our design methodology and segmented approach. Explain the thinking behind the experience we created. Here is the space where we can talk about our design methodology and segmented approach. Explain the thinking behind the experience we created.”
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